Crawford

Kit Crawford

Owner and Co-CEO
Clif Bar & Company
Photo of Kit Crawford

Kit Crawford, along with her husband Gary Erickson, is owner and co-chief executive officer of Clif Bar & Company, a leading maker of nutritious and organic foods and drinks for people on the go. Additionally, she is president of the Clif Bar Family Foundation and serves as a strategic advisor to LUNAFEST®, a national traveling film festival of short films by, for and about women that has raised $4 million for grassroots women’s organizations. She previously served as Clif Bar & Company co-CEO from 2007-2013 and co-visionary officer from 2013-2018.  In these roles and as a member of Clif Bar’s board of directors, Crawford has led the company across all aspects of the business with a strong focus on driving the company’s values, including the decision to make all employees owners as part of an employee stock option program, designing and building an award-winning environmentally friendly bakery, and supporting thousands of grassroots organizations through the company’s philanthropic activities. She is widely recognized for her leadership and vision around creating healthy and inspiring workplaces. A native of Canada, she holds a bachelor’s degree in liberal studies from Sonoma State University and a degree in sign language from Ohlone College in Fremont, Calif.